sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.
Snapchat is over. So says Kylie Jenner, the patron saint of Generation Z and one of the biggest social media influencers of the moment.
Case in point: On Thursday, at precisely 4:50 p.m., the reality star tweeted out her disinterest in the app, which recently had a controversial redesign, writing, “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
It may have been a casual missive on the part of Jenner, but it also likely led to the company’s stock immediately taking a massive 6 per cent dip, which translates to a $1.5 billion loss in market value, according to Reuters.
If you’re wondering if this may just be all one big coincidence, Jenner has 24.5 million Twitter followers, and is also one of Snapchat’s most popular users. Perhaps taking this into account, Jenner tweeted 10 minutes later, “still love you tho snap … my first love.”
Too little, too late and, honestly, perhaps it’s for the best. Instagram > Snapchat.